WhatsApp Business API for amoCRM

WhatsApp Business API is a dedicated solution for companies from the developers of the most popular messenger. The platform is used by medium and large-sized companies for communication with clients. With Umnico, you can integrate Whatsapp Business API with the amoCRM system. This way, you can process incoming messages, assign them to your team members, and send replies directly from amoCRM.

Umnico's WhatsApp Business API integration with amoCRM allows businesses to process incoming messages directly from amoCRM, assign messages to team members for quick and efficient response, track customer interactions and history for better decision-making, and automate tasks and workflows to save time and improve productivity. It is the perfect way to improve customer service and boost your customer communication effectiveness.

Now it’s time to set up amoCRM integration. To do so, go to “Settings — Integrations” in the left menu and click on amoCRM.

Click “Connect” in the window.

In the tab that opens, select amoCRM (to display amoCRM you should be authorized in amoCRM) and click “Allow”.

Next, you will be transferred to Umnico to the page with integration settings.

amoCRM integration settings in Umnico

Pipeline synchronization is an option to select a sales pipeline in amoCRM and the status assigned to deals. When a deal is sent to a specific pipeline with any status except for "Unsorted", tags will be added to the deal indicating the integration channel through which it came, type of message (message/comment), phone number, also, in case with WhatsApp, the "Work phone" box will be filled.

Access Settings - To add accesses from amoCRM, click Sync and configure the availability of channels to selected employees.Setting up employee access (opens in a new tab).

If you want deals to be assigned "Unassembled" status, select "Send to Primary Pipeline "Unassembled". In this case, neither the tags nor the work phone number will be added to the deal.

Reach out first allows you to initiate a WhatsApp/Telegram Personal conversation from a deal, even if you haven't had any correspondence with this user before. The amoCRM interface only allows you to write first with a WhatsApp/Telegram Personal account.

Deal settings allows you to choose what to do when a client initiates a new inquiry with an archived/closed deal: create a new deal or send a message to the last closed deal.

After selecting the settings, click "Save".

After that, you need to go to the amoCRM interface.

The integration of WhatsApp Business API with amoCRM is complete. Should you have any questions, contact us via "Help – Chat with the operator" section. We’ll be glad to help.

Learn more about using WhatsApp with CRM in our blog.