Important Update to WhatsApp Business API Pricing
Starting June 1st, Meta makes changes to WhatsApp Business API pricing. As before the rates are based on a 24-hour session, but depend on the conversation categories.
All dialogues are now splitted into three categories:
- Utility Conversations: For specific transaction updates and post-purchase notifications.
- Authentication Conversations: For one-time passcodes during the login/registration process.
- Marketing Conversations: For promotions, offers, and informational updates.
User-initiated conversations will now be called Service Conversations. It also includes all free-form messages sent by a company to a client within a 24-hour session, when no other conversation window with a different category of a dialogue is open.
While business-initiated conversations will no longer be included in the free tier, each WhatsApp Business account will receive 1,000 free user-initiated conversations per month.
A sent message starts a new conversation of a relevant category and incurs the corresponding charge unless it’s delivered within an open conversation of the same category. However, sending multiple messages of the same category within an open conversation does not result in additional charges.
Charges for conversations vary based on the user’s country or region.
Find out more about the new WhatsApp Business API pricing on Facebook.com.
For insights on how to use WhatsApp effectively for sales and customer support, check our guide.