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WhatsApp Business API

Connect the official WhatsApp Business API to Umnico and communicate with customers from a single interface. Launch bulk messaging campaigns, automate communications with chatbots, integrate WABA with your CRM, and send messages without the risk of account bans. Send campaigns at speeds of up to 100 messages per second. All service conversations are now free.

  • Free trial period
  • 1000 service conversations
  • Easy setup
Chat
Reach out to clients first and track message delivery status
Start conversations with customers via the official WABA and track the delivery status of every message
Mass mailing
Broadcast promotional messages with a 90% open-rate
Send personalized campaigns to your customer base via the WhatsApp Business API
Chatbot
Automate customer communication with chatbots and triggers
Speed up inquiry handling and automate sales and customer support

What is WhatsApp Business API?

WhatsApp Business API (WABA) is a professional communication solution designed for medium-sized and large businesses. Companies handling a high volume of customer inquiries can integrate the official WhatsApp Business API with the Umnico messaging platform, a website chat widget, various CRM systems, and other business tools.

WABA operates through official Business Solution Providers (BSPs) and fully complies with Meta’s requirements. This ensures reliable message delivery, secure data handling, and no risk of account suspension as long as the platform’s policies are followed.

WhatsApp Business API integration by Umnico is a great fit for...

Customer communication

Communicate with clients not only by phone but also through a verified WhatsApp account or other popular messengers, including email and social media

Features of WhatsApp Business API by Umnico

Umnico’s solution helps increase sales and improve customer support by leveraging the capabilities of WhatsApp. You can significantly reduce the cost per conversion and shorten your sales cycle.

Shared inbox for WhatsApp and performance analytics

Shared WhatsApp account for the whole team

Organize work through a single WhatsApp Business Account for an unlimited number of employees. Your consultants, salespeople, and support specialists will no longer need to create group chats to communicate with each client together. Collaboration and centralized work is guaranteed to increase the efficiency of communications in your company.

You can also monitor each employee’s performance and oversee customer conversations through the convenient Umnico Inbox interface or directly within your CRM. Umnico provides many different reports and performance metrics at the level of a particular employee and the team as a whole. Analytics will help you achieve your KPIs and improve the quality of communications with customers.

WhatsApp chat records in Umnico Inbox

Chat history in a messaging platform, not on a personal device

WhatsApp Business API allows you to use the world's most popular messenger without a phone. By connecting your WhatsApp account to the Umnico omnichannel platform, you will be able to distribute inquiries among employees, store all chat history in a secure system, quickly find specific information in conversations, filter chats by tags, as well as assign sales reps responsible for deals and move conversations through the digital pipeline.

With Umnico, you minimize the risk of data leakage and can better control your employees by making the work of sales and support departments transparent. And with the notification system, your specialists will never miss a single message from important clients.

Trigger-based message notifications set up in Bitrix24 and Umnico Inbox

Message broadcasting and automatic notifications

Use Umnico to send template service messages to all customers from your contact database: notifications on order status, delivery tracking, return processing, etc. You can send bulk marketing messages to more than 100 users at the same time without the risk of account suspension.

Unlike expensive SMS, the cost of WhatsApp communication is low, and you can also send any type of files: documents, images, audio, and video.

Communication management on smartphone

Connect the WhatsApp Business API and turn customer conversations into sales with Umnico

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Reach out first window and WhatsApp message delivery status

Reach out first and track delivery status

With the WhatsApp Business API (WABA) integration, brands can be the first to start a conversation with customers. Umnico will show if the client's phone number is connected to WhatsApp, so you can be sure that the message will reach the recipient. All new conversations will have two blue check marks if the message has been read and two gray check marks if the message has not been read.

The ability to reach the client first will help to minimize the number of missed calls and increase the conversion from visitors to payments. For example, abandoned carts or unfilled forms can be recovered in a couple of minutes using automatic notifications.

Chatbot builder in Umnico Inbox and the instant messengers widget for a website

Widgets for effective communication

By publishing free customizable Umnico Live Chat with WhatsApp widgets on your website, you can increase the efficiency of lead generation. When customers write to you, their phone number is immediately available to you. And thanks to Umnico's customizable triggers, you can create a WhatsApp sales funnel and save your agents a significant amount of time.

WhatsApp buttons sample in iOS app

Quick action buttons to boost your conversion

WhatsApp buttons are interactive elements that can be added to message templates in WhatsApp Business API. They allow a company to engage with customers more effectively by providing them options to choose from or actions to take. For example, a button can direct customers to a website, a file, or a customer support phone number with a single touch.

WhatsApp buttons can improve engagement and conversion rates by proactively involving customers in conversations and providing options to take an action that is meaningful to the user journey. Consequently, they work towards increasing sales, generating leads, and boosting customer satisfaction.

WhatsApp Business integration with CRM systems and other services

Connect the WhatsApp Business API and turn customer conversations into sales with Umnico

Connect the WhatsApp Business API to your CRM and manage customer communication from your familiar work system. Umnico combines WhatsApp, other messengers, and business services in a single workspace for sales and support.

Ready-made integrations with popular CRMs allow you to automatically transfer customer inquiries, save chat history, and manage leads without switching between services.

All WhatsApp messages go directly into your CRM: employees can see the conversation context, reply to customers, send files, and manage chats as conveniently as in a regular messenger.

WhatsApp Business integration with CRM systems and other services

WhatsApp Business API vs WhatsApp app

Umnico employs the official WhatsApp Business API, which is risk free of blocking and losing messages. The service guarantees uninterrupted operation and helps with account verification.

WhatsApp Business APIWhatsApp App
The official solution+-
Maximum stability+-
No smartphone required+-
Message broadcasting+-
Over 500 messages per day+-
Risk-free automation+-
Any number of users+-
No business verification required-+
Reach out first with no templates approval-+
Unlimited session lifetime-+

4 easy steps to connect WhatsApp Business API

If you have any questions, Umnico experts will be happy to help you set up and configure WhatsApp Business API.

1
Verify your business page
2
Activate your number and create message templates
3
Connect WhatsApp Business API to Umnico
4
Start communicating with your customers
Verified account

Increase customer trust with an official WhatsApp Business account

An official company profile on WhatsApp Business helps customers recognize your brand faster and trust messages from your company.

Umnico experts will help you prepare your account and complete all the necessary steps to connect the WhatsApp Business API.

WhatsApp Business API pricing

Umnico’s WhatsApp Business API integration price depends on the subscription period, as well as the number of users. WhatsApp also charges companies for a 24-hour session, which includes all messages between the company and the customer. Prices vary depending on the conversation category. Estimate your monthly expenses with the Umnico calculator.

Country or region:

North America

Umnico subscription term:

3 months
6 months
12 months
24 months

Service conversation:

Tooltip icon
Service conversations are messages initiated by clients
0
10,000+

Utility conversation:

Tooltip icon
Utility messages are order status updates, booking confirmations, etc
0
10,000+

Authentication conversation:

Tooltip icon
Authentication messages are used to send security codes to confirm actions in users' personal accounts
0
10,000+

Marketing conversation:

Tooltip icon
Marketing conversations — seasonal campaigns and targeted advertising messages
0
10,000+

Total: 0.00 $ / month

The demonstrated price of sessions and dialogues is indicative and could be changed by WhatsApp at any time. Complete follow-up prior to connection and template approval is included in the rates.

“We use Umnico to interact with clients through WhatsApp in Bitrix24. Now we can quickly and effectively give feedback to customers through all specialists.”

Kristina Turchina, StavropolPneumatic

“Thanks to Umnico, my business has become more systematized, conversion to sales rate has improved and leads have stopped being lost”

Sergey Alimov, Maneken Brand

Questions and Answers about WhatsApp Business API integration by Umnico

Do you have any questions about the functionality of WhatsApp Business API? Our clients are most often interested in the following:
Can private individuals use WhatsApp Business API?
No, it is only available for legal entities, including individual entrepreneurs. WhatsApp Business App is more suitable for private individuals.
How can I connect to WhatsApp Business API?
Leave a request on the Umnico website. Our manager will contact you to assist with the activation.
Can WhatsApp Business API be connected to a CRM?
Yes. With Umnico, you can integrate WABA with your CRM and other services to store chat history, distribute customer inquiries, and manage customer communication from a single interface.
What is the difference between WhatsApp Business App and WhatsApp Business API?
WhatsApp Business App is a freely available customer communication app suitable for private professionals and small businesses. The app can only be used by 1 person/user. WhatsApp Business API is a professional solution for medium and large enterprises with the function to connect an unlimited number of people/users to a single number. WABA also includes the function to connect chatbots and offers more detailed message statistics.
Which phone numbers are suitable for connection?
You can connect any mobile, landline, (800), a virtual number that receives a confirmation SMS message or a call.
Can I use templates in WhatsApp Business API?
Yes, you can set up and send any template messages and save your employees’ time.
Do you offer a free trial period?
No, due to the specific billing of WhatsApp Business API, Umnico does not provide a free trial period. However, you can test our basic integration with WhatsApp, designed for small and medium businesses, as well as all other features of our customer communication service.
Can WhatsApp Business API be used for sending bulk mailings?
Yes, you can send promotional and service HSM (highly-structured message) messages to a customer database. Meta recommends sending strictly personalized mailings instead of mass ones. If you want to send messages to customers, you need their consent, and the recipient must understand who is messaging them and why. Payment is only charged for delivered messages.
What are messaging limits on WhatsApp Business API?
It is recommended to send no more than 5-10 messages per minute and no more than 2,000 messages a day.
How much does WhatsApp Business API cost?
The price depends on the Umnico plan, the number of users, and the message volume. You can estimate the approximate costs using the pricing calculator on the page.
Do I need a phone to use WhatsApp Business API?
No. After connecting through the official API, customer communication is managed through the Umnico interface or an integrated CRM, without the need to use a phone for messaging.

Lead your customers to the sale via WhatsApp in the convenient Umnico interface

Lead your customers to the sale via WhatsApp in the convenient Umnico interface

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