WhatsApp Business is an application that allows you to effectively communicate with customers and discuss business issues through the WhatsApp messenger.
Unlike regular WhatsApp, designed for personal communication, WhatsApp Business is specifically designed for small and medium businesses. In this application, you can create a profile of your company, maintain a product catalog, set up auto-answers for frequently asked questions, keep correspondence statistics and send newsletters with promotions and news.
This application requires a separate business number, which can be either new or already existing. The business messenger is free to use, but may require payment for additional features, such as API and CRM integration.
It is important to understand that WhatsApp Business cannot be installed directly on a computer. It can be accessed through the desktop application or its virtual version. To do this, scan the QR code with the scanner installed inside the WhatsApp Business application on your smartphone.
Which WhatsApp is right for you?
| WhatsApp Business App | WhatsApp Business API | ||
|---|---|---|---|
| Ideal for: | Micro business | Small business | Medium and large businesses |
| Purpose of using: | Personal use | Official commercial use | Business usage |
| Time-consuming installation | + | - | - |
| Official integration with CRM | + | - | - |
| Chatbots and automation | + | - | - |
| Multiple users' access | + | - | - |
| Message broadcasting | + | - | - |
| Reporting and analytics | + | - | - |
| Working without an app on your phone | + | - | - |
| Customization and branding | + | - | - |
How to set up, organize sales and customer support in WhatsApp Business?
WhatsApp Business can become a powerful tool for managing sales and customer support. The Umnico team of experts analyzed the best practices of using messengers to communicate with customers around the world and outlined the most effective ones in the following guides.
Do you want to do more than just chat on WhatsApp? How about selling?
Integrating WhatsApp Business with a CRM system is an easy and fast way to increase sales and improve communication with customers. In a matter of minutes, you can combine WhatsApp with CRM, automate routine tasks and establish more effective interaction with customers. This solution, without complicated settings and the need for programmers, will provide your business with a new level of productivity and customer service.
Questions and answers about working with WhatsApp Business
Do you still have questions about WhatsApp Business features? Our clients ask the following:- Where can I download WhatsApp Business?
- WhatsApp Business can be downloaded from the official app stores — Google Play for Android devices and the App Store for iOS devices.
- How much does the WhatsApp Business app cost?
- The WhatsApp Business app is free to download and use. However, you may be charged for using certain business services, such as the WhatsApp Business API.
- Is it possible to use the same number for WhatsApp and WhatsApp Business?
- No, for WhatsApp Business, you need to use a different phone number than the one you use for standard WhatsApp.
- Is it possible to install WhatsApp Business on a computer?
- Yes, but only via WhatsApp Web or using programs such as Android emulators (for example, Bluestacks) that allow you to run mobile applications on a PC.
- Do I need to create a new account to use WhatsApp Business?
- Yes, you need to register a new account using a phone number that is not used in standard WhatsApp.
- Does WhatsApp Business support the use of multiple devices?
- WhatsApp Business allows you to connect to a single account from multiple devices via WhatsApp Web, but the main account must be installed on a mobile device.
- Is it possible to use WhatsApp Business simultaneously with regular WhatsApp on the same device?
- Yes, if you have two different phone numbers, you can use both WhatsApp and WhatsApp Business on the same device.
