Create UTM tags for links quickly and without errors: enter the page URL, specify source, medium, and campaign parameters — and get a ready-made link to track traffic in Google Analytics, Yandex Metrica, and other analytics systems. This helps you accurately understand where visitors come from and which marketing campaigns perform best.
The UTM generator automatically assembles parameters into a correct URL, eliminating manual input errors. This saves time and helps accurately analyze data in analytics systems — from ad campaigns to social media posts.
Specify the URL of the page where traffic will be directed.
Enter the traffic source (utm_source) — where visitors come from.
Specify the traffic medium (utm_medium) — the channel they used.
Assign a campaign name (utm_campaign) — to see results for each promotion.
Optionally add utm_term and utm_content for detailed analytics.
Click “Create link” and copy the generated URL.
UTM tags help marketers, business owners, and web analysts understand which sources bring visitors, which campaigns generate traffic and conversions, and how different advertising channels, email campaigns, and social media posts compare in performance. Using UTM tags allows you to optimize budgets based on accurate data and make more informed marketing decisions.
Dynamic variables are special parameters that are automatically inserted into a UTM link at the moment an ad is clicked or a user visits the page. They allow you to track precise campaign data without manually filling in each parameter. For example, instead of a specific keyword, you can use {keyword}, and the system will substitute the actual user search query.
Using dynamic variables helps to:
| Variable | Description | Example in UTM |
|---|---|---|
| {campaignid} | Ad campaign ID | utm_campaign={campaignid} |
| {adgroupid} | Ad group ID | utm_content={adgroupid} |
| {adid} | Ad ID | utm_content={adid} |
| {keyword} | Keyword that triggered the click | utm_term={keyword} |
| {placement} | Ad placement (e.g., website) | utm_content={placement} |
Proper use of UTM tags helps you analyze traffic more deeply, evaluate the effectiveness of advertising channels, and make data-driven decisions. We’ve collected materials from the Umnico blog to help you better understand web analytics and marketing metrics:
UTM tags help you understand where customers come from, while Umnico solutions help you efficiently process every click and inquiry. Collect channel data, track traffic sources, and build customer communication across messengers, social networks, and CRM without losses or chaos.
Collect all customer conversations in one window and never lose leads again
Collect all customer conversations in one window and never lose leads again
