Facebook integration with CRM for sales and customer support

Collect and distribute inquiries, respond to messages and comments of a billion Facebook audience in a single Umnico Inbox interface or directly in your CRM. Customer profile data and communication history are securely stored, with options for access permissions to ensure data safety.

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Multiple Facebook pages support
Interact, handle comments, and capture data from forms across multiple Facebook pages, all within the Umnico interface
Multiple Facebook pages support
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Facebook ads posts operation
View and respond to comments, even on Facebook ads, seamlessly within a convenient CRM setup
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Message templates and hotkeys
Improve response time with customizable quick-reply templates and hotkeys tailored to frequent inquiries

Why do you need Facebook integration with CRM?

Facebook integration extends the capabilities of your business application or CRM system by adding the functionality of the most popular social media in the world. Facebook integration with CRM helps businesses to generate leads, communicate with customers and process comments from social media users in a familiar environment, such as Umnico Inbox messaging platform, amoCRM, Bitrix24, or any other business system.

The omnichannel communication platform Umnico helps you chat with customers simultaneously from multiple business accounts on Facebook and across different social media, saving conversation history and displaying all chats in one window. Umnico enables your business to increase the speed of handling inquiries and conversion to sales without expanding the team or additional marketing costs.

Facebook integration and Facebook CRM by Umnico

Key benefits of Facebook CRM Integration

Audience monetization

Umnico helps collect contact information of customers who reach out through Facebook and creates their profiles in the CRM. The system records all inquiries and interactions, allowing you to identify the most promising clients and gain a better understanding of their needs

Advantages of Facebook Integration with CRM and Help Desk systems

The official Facebook integration set allows you to use the key functionality of Facebook for business without the risk of account suspension or traffic restrictions. Customer inquiries from Facebook go straight to your CRM or business application. This makes interacting with a huge social media audience easier, which significantly improves the quality of customer communication.

Receive inquiries from Facebook and distribute them among employees

Receive inquiries and customer messages from multiple Facebook business pages in Umnico, then distribute chats and leads among sales and customer support staff. Track the status of each inquiry, watch the response time of operators. You will be able to track the quality of responses for every employee.

Chat through Facebook Messenger in CRM

Receive and respond to user messages on Facebook CRM without delays. Exchange files, documents, images, videos, audio, and stickers. Send broadcasts directly from the CRM to active conversations, informing users about new products and promotions. Set up robotic assistants and automated responses to incoming messages to stay connected with customers even during off-hours and sleep.

Chatting via Facebook
Leverage all the advantages of Facebook to boost your business performance

Reply to comments on Facebook posts

View and respond to all comments left by customers under posts, including ads. You can respond to a client directly via Facebook Messenger. Create answer templates to frequently asked questions and use hotkeys to decrease response time. Not a single customer inquiry or question on Facebook is left unanswered.

Collect customer contacts with Facebook Leads in your CRM

Process leads from social media by receiving inquiries from Facebook Leads directly to Umnico Inbox — an omnichannel messaging platform. Distribute leads among employees, move them through the sales funnel, and track their statuses. Built-in chat analytics helps to evaluate the effectiveness of each employee and the entire team. Converting inquiries into sales will become faster and easier.

Extended set of Facebook benefits for customer interactions

Facebook Messenger button for the website
FB chat button
Post preview above comments in the CRM
Instagram post preview in Umnico
Message forwarding to WhatsApp and Telegram
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Contact center analytics
Analytics
Message filters and blocklists
Message filters and blocklists
Quick search across all conversations
Quick search
Inquiries notifications
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Universal Service Desk and CRM System for Facebook

Umnico helps companies manage not only messaging but also relationships and communications with clients through modern channels such as messengers and social networks. It offers an affordable alternative to expensive professional CRM systems, enabling customer engagement optimization, improved communication, and, consequently, increased business efficiency.


Client contact information from each inquiry is automatically recorded in profiles that consolidate the entire inquiry history, with notes, tags, and workflow statuses. The sales pipeline integrated into Umnico allows each client inquiry through Facebook* and other messengers to move through the deal stages you specify. A task calendar and notifications also help keep projects on schedule.

Pre-built Facebook integrations with amoCRM and Bitrix24

Communicate with clients, process inquiries, and respond to Facebook users’ comments directly in amoCRM or Bitrix24 with pre-built integrations. Umnico API can also add all available Facebook functionality to any other CRM system or application.

You can also collect all chats from social media and instant messengers (WhatsApp, Telegram, and Instagram) in a single widget window, which allows better control over customer communication, increases conversion of conversations into deals and improves customer support quality.

How to set up Facebook integration

  1. Sign up for Umnico
  2. In the integration settings, select Facebook Messenger
  3. Choose necessary business page on the social network
Facebook Messenger Integration with Umnico

Engage Facebook users in Umnico for free

Facebook Messenger, Facebook Comments and Facebook Leads integrations with Umnico are completely free, as well as messaging on the platform. There are no limits on traffic, number of messages and shared files.

With a premium subscription, you can connect other popular instant messengers and social media to the platform.

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“Umnico’s easy-to-use and comprehensible interface makes it nearly impossible to lose clients”

Ivan Bubmov, TrafficVikings

“After setting up Facebook integration through Umnico, the speed of leads’ processing improved threefold”

Sergey Ozolinsh, "Slon" store

“Integration with Facebook has significantly simplified the management of communications with customers on social media and reduced order processing time”

Janusz Żeltkowski, Wypożyczalnia Samochodów

Frequently asked questions about Facebook integration provided by Umnico

Do you have questions about how Umnico’s Facebook integration works? Our clients usually ask about the following:
Is it possible to reply via Umnico to a comment on a Facebook post?
Yes, user comments are also transmitted via API or CRM integration, so they can be answered in comments directly from Umnico or CRM. This requires custom integration with Facebook Comments. This way, deals can also be created in amoCRM or Bitrix24 based on new comments.
Can I test Umnico’s Facebook integration for free?
Umnico offers a trial period for all new users. Within this period, you can connect any number of instant messengers and social media, as well as get advice on using the API from leading Umnico experts.
Is it possible to miss a Facebook message if the operator is not online?
With our Facebook CRM integration, not a single inquiry or comment from a customer will be ignored. The history of correspondence in Umnico saves all messages sent by your Facebook page visitors while operators are not online.
Does Umnico provide official integration with Facebook?
Umnico omnichannel messaging platform offers an official integration mechanism both with Facebook messenger and Facebook comments, as well as leads. You don’t have to worry, because the risk of Facebook account suspension is minimal. The safe and stable Facebook integration will help you grow the business by attracting new customers, increasing the number of transactions, and improving customer support.
Do I need a developer to set up Facebook integration?
The help of an IT specialist is not required. Facebook integration with popular CRMs can be set up in a few minutes if you have the necessary access rights. You may need a developer to integrate the functionality of social media through an open API with your own business application. If necessary, Umnico’s team can help with using the API and integrating Facebook functionality into your business environment.

Are there any questions?

We’ll help you find answers. Submit a request, and we will consult you about working with Facebook and the specifics of integration.
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