WhatsApp Integration with amoCRM

WhatsApp is the world's most popular messaging app, with over 2 billion active users. It's a powerful tool for businesses of all sizes to communicate with customers at any stage of the customer journey.

Umnico's WhatsApp integration with amoCRM allows businesses to process incoming messages directly from amoCRM, assign messages to team members for quick and efficient response, track customer interactions and history for better decision-making, and automate tasks and workflows to save time and improve productivity. It is the perfect way to improve customer service and boost your customer communication effectiveness.

How to set up WhatsApp and amoCRM integration

1. In your personal Umnico account, go to “Settings — Integrations — WhatsApp Web”.

Umnico interface

2. A connection window with a QR code will appear. Open the WhatsApp app. Click on the three vertical dots in the upper right corner, and select “Linked devices”. You will see a QR code scanner.

Connection window with a QR code

3. Scan the QR code with your phone.

Scan the QR code

4. The connection window closes and WhatsApp Web integration appears in “Connected”, indicating the phone number. From now on, all messages from WhatsApp will be sent to Umnico.

WhatsApp Web integration will appear

Now it’s time to set up amoCRM integration. To do so, go to “Settings — Integrations” in the left menu and click on amoCRM.

Umnico interface

Click “Connect” in the window.

Connect amoCRM

In the tab that opens, select amoCRM (to display amoCRM you should be authorized in amoCRM) and click “Allow”.

AmoCRM interface

Next, you will be transferred to Umnico to the page with integration settings.

Umnico amoCRM settings

amoCRM integration settings in Umnico

Pipeline synchronization is an option to select a sales pipeline in amoCRM and the status assigned to deals. When a deal is sent to a specific pipeline with any status except for “Unsorted”, tags will be added to the deal indicating the integration channel through which it came, type of message (message/comment), phone number, also, in case with WhatsApp, the “Work phone” box will be filled.

If you want deals to be assigned “Unassembled” status, select “Send to Primary Pipeline ‘Unassembled’”. In this case, neither the tags nor the work phone number will be added to the deal.

Reach out first allows you to initiate a WhatsApp/Telegram Personal conversation from a deal, even if you haven’t had any correspondence with this user before. The amoCRM interface only allows you to write first with a WhatsApp/Telegram Personal account.

Deal settings allows you to choose what to do when a client initiates a new inquiry with an archived/closed deal: create a new deal or send a message to the last closed deal.

After selecting the settings, click “Save”.

After that, you need to go to the amoCRM interface.

AmoCRM interface
Umnico connected section

The integration of WhatsApp with amoCRM is complete. Should you have any questions, contact us via “Help — Chat with the operator” section. We’ll be glad to help.

Learn more about using WhatsApp with CRM in our blog.

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