How to Connect Instagram to Umnico

Published: 5 July 2023

Updated: 17 February 2026

Instagram is a powerful social media tool for driving sales, building your brand, and engaging with customers. With its visual format and highly engaged audience, it’s an essential tool for businesses looking to connect and convert.

Umnico is an omnichannel communication platform that brings all your customer conversations into one smart, streamlined interface. With thoughtful features and a clean, modern design, it helps your team respond faster, stay organized, and work more efficiently.

Integrating Instagram with Umnico allows you to:
✅ Reply to both comments and Direct messages — and easily switch between them in a single chat view without losing context.
✅ Handle all incoming messages through the Umnico Inbox or your integrated CRM.
✅ Manage multiple Instagram accounts in one window.

The integration uses Instagram’s official connection method and remains fully secure when following the recommended setup.

Before you start

⚡ Important: To successfully integrate Instagram with Umnico, you must:

Have access to Facebook Business Manager with full admin (owner) rights.
Link your Instagram Professional account to a Facebook Business Page.
Enable message access in Instagram settings.

Switch your Instagram account to a Professional account

First, you need to switch your Instagram account from Personal to Professional.

To do this:

Open the Instagram mobile app and go to «Settings»
Click «Account type and tools»
Select «Switch to a professional account»

Click «Next»
Select the recommended category
Click «Switch to a professional account»
Be sure to select «Business», not «Creator»
Click «Next»

This step is necessary to link your Instagram profile to a Facebook Page and gain access to the messaging API.

Enable message access

After switching to a Professional account, you must enable access to messages:

Go to «Settings»
Tap «Messages and Story Replies»
Select «Message Requests» folder
Under «Connected Tools», enable «Allow access to messages»

This is a mandatory requirement for the integration to function correctly.

Link your Instagram account to a Facebook Page

If you do not yet have a Facebook Business Page, you will need to create one:

Log in to Facebook. Click «Menu» in the upper right corner.
Select «Page»

On the Facebook page creation page:

Fill in the «Page Name»
Indicate your business category
Click «Create Page»

Once your page is created, you need to link it to your Instagram profile. There are two ways to do this:

Option 1. Via Instagram:

Open your Instagram profile and click «Edit Profile»
In the «Profile Info» section, under «Page», click «Connect or create a Facebook Page»
Click «Continue»

Option 2. Via Facebook:

Switch from your personal profile to your Business Page on Facebook.
Go to «Settings → Linked accounts → Instagram».

Tab «Connect Account» and log in to Instagram
Make sure to grant access to messages.

Next, go to the «Page setup section - Page access»

Click the «Add» button in the «People with Facebook Access» subsection at Facebook

When adding, be sure to grant full access to the page.

Learn more about linking Instagram and Facebook accounts here.

Once all the preparation steps are completed, you can proceed to connect Instagram to Umnico.

Connecting Instagram Business to Umnico

To start using Instagram in Umnico, follow a few simple steps. The connection process only takes a few minutes.

Tutorial video

If video works better for you, check out the tutorial below to connect the channel.

Step-by-step connection guide

1. In your Umnico dashboard, open the menu: «Channels → Main → Instagram».

2. In the window that opens, click «Login to Facebook».

3. Log in to your Facebook account where you have owner rights for the Business Page.

4. After successful authorization, click «Continue» to complete the Facebook integration stage.

5. After authorization, you will return to Umnico. Select the desired group associated with the Instagram account and click «Continue».

6. Done! All incoming direct messages and comments from Instagram will come to the Umnico interface. The connected account will appear in the list of active channels.

Umnico and Safe Usage

Umnico is not a bulk messaging service and is not responsible for account blocks resulting from Instagram policy violations.

Our integration is based on Instagram's official web version, and as long as the above recommendations are followed, usage remains safe and compliant.

Where to Find Incoming Messages in Umnico

Once connected, VK messages (including comments and private messages) will appear in the «Chats» section of the 'New' menu.
Learn more about chat views and interface features in the «Chats» guide.

Help & Support

If you have any questions, feel free to contact us — we're happy to assist.

To reach Umnico support, click the «Chat with support» bubble in the bottom-right corner of your screen. Or go to the «Help → Chat with support» section in your Personal account.