Useful information to start using WhatsApp for business

WhatsApp is the most popular instant messenger in the world, reaching an audience of 2 billion people. Umnico's team of experts can help you to master this customer communication channel, turning it into a powerful sales and support tool.

Defining WhatsApp marketing, discovering its benefits, best practices and real-life examples
Guiding you through the WhatsApp API specifications and use cases that can boost business communication strategy
Learning how to use the most popular instant messenger professionally and efficiently
Reviewing some CRM systems that manage and automate customer communication in WhatsApp to improve the conversion rate

Would you like to turn WhatsApp into an effective sales and customer support channel?

By combining the WhatsApp messenger with a CRM system, you can structure all chats with partners and clients and increase your sales. With Umnico - an omnichannel communication service, you will automate work with clients in messengers and will be able to process more inquiries with no traffic volume increase. WhatsApp integration is done in a few minutes, it does not require complex settings or developer skills.

WhatsApp CRM by Umnico

Chat through several WhatsApp accounts in 1 window, reach out first, track delivery status, distribute inquiries

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WhatsApp Business API

Certified integration mechanism for medium and large businesses, company verification, bulk messaging, multi-user access and much more

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WhatsApp and amoCRM integration

Manage customer communication inside amoCRM, all chat records are saved and linked to deal cards, Salesbot support

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WhatsApp and Bitrix24 integration

All chats are managed in a single widget inside Bitrix24, business process automation support, and chatting through Open Lines

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WhatsApp Link Generator Questions and Answers

Do you have any questions about WhatsApp messenger and its benefits for business? Umnico users usually ask about the following:
How does the WhatsApp link generator work?
The WhatsApp link builder is a tool that allows you to create special links that lead to a WhatsApp chat. You enter the recipient's phone number in international format and other message parameters, such as text. The system automatically generates a unique link you can copy and use. The generated link can be shared through various channels, such as advertising, social media, on the website or via email.

Please keep in mind that the WhatsApp link creator does not allow sending messages without the recipient's consent. The link only opens a WhatsApp chat, and further actions are at the discretion of the user.
How to send a new message via WhatsApp without adding a contact?
Umnico's WhatsApp link generator lets you send a message to any WhatsApp user without creating a contact with their number. First, generate a WhatsApp link with the recipient's number and add a welcome message. Then, send or open the link on a device with WhatsApp application installed. A chat with the desired WhatsApp user will open automatically, and all you have to do is send your message.
What is a WhatsApp deep link?
Deep links are links that open directly in the app, not in the browser. For WhatsApp, a direct link looks like this: whatsapp://send?phone=442012341234&text=Hello. “Hello” is the text of the message that the user will see in the input field when they click on the link, and 442012341234 is the full phone number, where the first two digits are the country code (UK).

Deep links are convenient, but they only work for those who have the app installed on their device. If a person does not have WhatsApp installed, the link will not open. Umnico recommends using classic WhatsApp links that begin with https://wa.me/.
What happens after customers click on a WhatsApp link?
Clicking on a WhatsApp link opens a chat window in the WhatsApp app or web version, where customers can immediately write you a new message. In order not to lose important inquiries from customers, monitor employee chats and effectively convert dialogues into deals, connect your messengers to the Umnico omnichannel communication platform. The main functionality of the service can be tested for free during the trial period.
How can I track where customers come from when they click on a WhatsApp link?
WhatsApp link does not support UTM tags that can be used to track the source of the inquiry. To be aware of where exactly customers click on the WhatsApp link, create a unique link indicating the source, such as a special greeting text, or use a WhatsApp number that is unique to each website or social media where the link is published.

Learn more about Umnico

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