How to Connect Facebook Leads to Umnico

Published: 6 December 2022

Updated: 6 November 2025

Facebook Leads is one of the most effective tools for collecting contact details from potential customers directly through ad forms on Facebook. It's widely used in marketing, sales, and customer support — by small businesses and large enterprises alike.

Umnico Inbox, our omni channel communication platform, brings messages from all your messengers and social media into one place. It provides powerful tools for managing leads, communicating with customers, and automating routine workflows.

Benefits of integrating Facebook Leads with Umnico:

✅ Automatically receive new leads from Facebook in real time.
✅ View and manage lead data right inside the Umnico interface — no need to switch between platforms.
✅ Connect your CRM, analyze performance, and build sales funnels.
✅ Count on secure and reliable operation through official Facebook API integration.

Before you start

Connecting Facebook Leads to Umnico

Where to Find Incoming Messages

Help & Support

Related Guides & Articles

Before you start

Set up your lead form first. If you already have published Facebook Lead forms, feel free to skip ahead to the connection instructions below.

To create a lead form on Facebook, follow these quick steps:

1. Make sure you have a Facebook Business Page — forms can only be created through a business page.

2. Go to Facebook Ads Manager, click «Create», and choose «Leads» as your campaign objective.

3. In the ad set settings, select «Instant Forms» as your conversion method.

4. Create your form: choose a Page, fill in the headline and description, add the fields you want to collect, and include a link to your privacy policy.

5. Provide payment information if required, review everything, and click «Publish».

Once your form is published, lead data submitted by users will be available for integration with Umnico.

Connecting Facebook Leads to Umnico

Follow these simple steps to connect your Facebook Lead forms to Umnico. The whole process only takes a few minutes.

Tutorial Video

If video works better for you, check out the tutorial below to connect the channel.

Step-by-Step Instructions

1. From your Umnico dashboard, go to «Channels → Facebook → Facebook Leads».

2. In the window that opens, click «Connect». This will open a Facebook login tab.

3. Log in to Facebook using your credentials, or click «Continue as [your name]» if you're already signed in.

4. Choose the Facebook Page you want to connect and click «Save».

5. Select the Lead form you want to use and click «Connect».

6. Done! Your Facebook Leads integration is now active. The connected page will appear in your list of active channels.

Where to Find Incoming Facebook Leads

After connecting «Facebook Leads», all new incoming leads will appear in the «Chats» section of the Inbox. For more details on chat view modes and interface features, check out our «Chats» guide.

Help & Support

If you have any questions, feel free to contact us — we're happy to assist. Umnico support can assist with connecting Facebook Leads, setting up the integration, and troubleshooting technical issues.

To reach Umnico support, click the «Chat with support» bubble in the bottom-right corner of your screen. Or go to the «Help → Chat with support» section in your Personal account.