Instagram Username Ideas for Companies

Tips and inspiration for picking the best Instagram name for your account.

Instagram username ideas by Umnico

Having a hard time coming up with Instagram username ideas? That is not entirely unexpected. Currently, there are around 2 billion active monthly Instagram users worldwide, putting it among the top-5 most popular social platforms globally. Of course, a lot of good-sounding combinations of words are already taken.

There is no doubt about the wide capabilities of this visual-centric platform when it comes to personal connections with friends and colleagues, as well as finding makers of content that appeals to one’s interests and tastes. At the same time, Instagram can be enormously useful for companies that seek to foster social connectivity and improve their brands’ recognition.

Whether you use Instagram as an individual or a brand representative, it all starts with a username. It is the combination of letters and figures that your account will be looked up by others, stand next to every piece of content produced by you, and appear in mentions by other users. Selecting the perfect Instagram username, while initially daunting, is an essential task that requires creativity and thoughtful consideration.

In this article, we will explore the notion of Instagram usernames in detail, provide some naming ideas tailored specifically for companies, as well as guide you on what to do in such situations as when the desired combination is already in use. Scroll down to read and get essential help with creating a remarkable brand identity on Instagram that resonates with your target audience.

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What is an Instagram handle?

An Instagram handle, often referred to as a username, plays a crucial role as the address to your Instagram page, making it directly relevant to the process of working out Instagram username ideas. The handle serves as the key identifier that people use to find you on the platform.

An Instagram handle has multiple purposes. Firstly, it serves as the tag that people use when mentioning or tagging you in photos, videos, and stories. For example, Umnico's handle on Instagram is @umnico_com and this exact wording is used by those who want to mention the brand in their posts. Secondly, your handle creates a direct link to your profile. If you decide to change your handle, the URL to your profile will also change accordingly. Keep in mind that once you choose a new handle, you won't be able to revert to your previous one until 14 days have passed.

Instagram username vs. display name

Understanding the difference between an Instagram handle and an Instagram name is crucial before brainstorming Instagram username ideas. Your handle is your unique identifier, and once you choose it, no other account can claim the same handle. On the other hand, an Instagram name can be shared among multiple users. Additionally, it's important not to confuse your Instagram username (handle) with your Instagram display name. Your display name appears below your profile icon and doesn't need to be unique.

Instagram username and display name

You have the freedom to add emojis or special characters to make it more engaging. To change your Instagram username or display name, tap your avatar icon and then tap "Edit profile" under your bio. You can then change your username or display name in the appropriate fields. Keep in mind that your Instagram handle must not exceed 30 characters, and special characters are not allowed. Only letters, periods, numbers, or underscores are permissible.

Why is a username important for a company

On Instagram, where millions of users and businesses look for attention, having the right username can make a world of difference. It's more than just a random combination of characters; it is, in fact, your brand name on the platform. So why does a username matter so much?

  • It is the essence of your brand identity. In the realm of Instagram, your username defines how people recognize you on this platform. If it closely resembles the one of your competitor or, contrastingly, too vague, you risk losing a chunk of your Instagram audience, or maybe even legal troubles with that competitor company.
  • It helps to identify mentions of your account. When others mention your account in their stories or posts, it will be the username that appears right ‘on top’ of the content. Others should easily understand that it is your account being mentioned, even without clicking on it to view your page.
  • It works on your brand discoverability. Just as people would search for your company via Google’s search bar, they might do the same via Instagram's built-in search feature. An intuitive and memorable username can significantly impact your account's visibility and potential for growth.

What makes a great Instagram username: quick tips

Picking the ideal Instagram username doesn't have to be a daunting task. However, following the guidelines below might help you to avoid any potential hold-ups.

Instagram username tips

Clarity and relevance

Put yourself in the shoes of potential followers who are trying to locate your account. Make your username the word or phrase that most people are likely to use when they search for you. If your username aligns with what they already know you das, it increases the likelihood of them finding and following you.

Simplicity and memorability

While it might be tempting to use special characters like periods or underscores to create a unique username, it's best to steer clear of them. Using such characters in a username can make it harder for others to find your account and connect with you on Instagram. Also, choose a username that is easy to pronounce. This is particularly important if you plan to promote your brand through podcasts, interviews, or other verbal platforms.

Positive associations

Aim for a username with positive connotations or associations. A positive name can leave a lasting impression on users, encouraging them to engage with your brand and share your content.

Consistency across social platforms

To establish a cohesive online presence, aim to use the same username across all your social media accounts. Consistency makes it easier for users to find and connect with your brand across various platforms, fostering brand recognition and trust. If possible, before finalizing your choice of username, ensure that it is available on all the major social media platforms you intend to use.


While trendy phrases or memes may be popular at the moment, they can quickly become outdated. Opt for a timeless username that will remain relevant and meaningful throughout your brand's journey. Consider the long-term implications: as your brand grows and evolves, the username should remain relevant and adaptable to any potential changes in your offerings or focus.

Instagram username ideas for brands

Using the actual brand name on Instagram is arguably the best idea for brand recognition, authenticity, and searchability. Moreover, having the brand name as the username aids in obtaining verification, adding credibility to the account. However, if you’re still in the process of deciding on your brand name or you have a small local business that might be searched more by several keywords, here are some Instagram name ideas that might help you come up with the most suitable one for your account.

25 Instagram username ideas for brands

@TechRevolutionaries — Showcasing a group of tech-savvy individuals leading innovation in the industry.
@NaturePreservers — Highlighting a brand or community dedicated to preserving and nurturing nature.
@ArtfulAesthetics — Celebrating artistic creations and aesthetics from various fields.
@HealthyHabitHeroes — A profile promoting individuals who inspire healthy habits and lifestyles.
@UrbanPathfinders — Showcasing the beauty and uniqueness of urban landscapes through photography and stories.
@ClassyAndGeek — Combining fashion and technology for a stylish yet tech-savvy community.
@SustainablyYours — Emphasizing the brand's commitment to sustainable practices and products.
@DaringDreamersClub — A profile featuring people who pursue their dreams fearlessly and inspire others to do the same.
@MindfulMoments — Encouraging mindfulness and self-care practices for a balanced lifestyle.
@FutureForward — A forward-thinking account discussing upcoming trends and innovations.
@TravelTribe — A community of travelers sharing their adventures and experiences around the world.
@InspireImpact — Celebrating individuals making a positive impact in their communities and beyond.
@EasyCulinaryWonders — Exploring the world of easy-to-made culinary delights and simple recipes from different cultures.
@EcoWarriorWomen — Empowering women who are leading the charge in environmental sustainability.
@FashionCoup — Showcasing bold and unconventional fashion choices challenging traditional norms.
@TechTitans — A profile dedicated to influential figures and companies in the tech industry.
@MindfulMusings — A space for sharing thoughtful reflections, quotes, and life insights.
@ArtisticWanderlust — Combining art and travel to showcase creative inspirations from around the globe.
@SustainableSolutions — Promoting innovative and sustainable solutions for everyday challenges.
@EmpowerHer — A platform celebrating and empowering women from all walks of life.
@WellnessGladiators — A community focused on promoting physical and mental well-being.
@VibrantVoices — Amplifying diverse voices and stories from around the world.
@StartUpSages — Sharing wisdom and insights from successful startup founders and entrepreneurs.
@CaptivatingCuisines — Exploring unique and captivating dishes from different cuisines.
@AdventureAdepts — A community of adventure enthusiasts sharing their daring journeys and experiences.

When choosing an Instagram username for your brand, aim to make it simple, relevant, and easy to remember. Consider using words that resonate with your brand's identity, values, and unique selling points. And, of course, feel free to use an Instagram username generator for inspiration, there are plenty of them freely available on the web.

Name is taken: what to do

If you encounter a situation where your desired Instagram username is already taken by someone else, it can be unpleasant, however, it is not that critical. There are several strategies you can employ to overcome this obstacle and still secure a unique and fitting username:

  • Go with a slight variation. Consider incorporating a slight variation to your desired Instagram username. This could include using underscores or dots, or even adding an extra keyword that is relevant to your niche. For instance, if "Galactica Fitness" finds that the username @galacticafitness is already taken, they could opt for @galacticafitness_gym.
  • Avoid spelling errors. Be cautious of typos, as they can significantly impact your brand's first impression among followers. Deliberately misspelling words just because your desired username is taken may confuse people and make it difficult for them to find you. For example, using @thesecreetofyoung instead of @thesecretofyoung might lead to confusion.
  • Be cautious with underscoring. While underscores can enhance the visual appeal of Instagram usernames, especially when replacing spaces, it's essential to use them sparingly. Cleverly implemented underscores, as seen in usernames like @fast_and_luminous and @viktor_and_andre, can be effective. However, excessively long usernames with numerous underscores, such as @destination_for_healthy_food, may not be aesthetically pleasing and indicate that the username was chosen due to the unavailability of the desired option, like @healthyfoodestination.
  • Don’t use numbers without good reason. Similarly, it is generally not advisable to incorporate numbers into your username unless they are integral to your branding. If you must use numbers, avoid using an excessive amount of them. Lengthy strings of numbers, such as @HairSalon2375254, can give the impression of a robotic username, making it challenging for others to remember or associate with your brand.

How to use Instagram effectively

Choosing a username that resonates with your brand is one of the first steps to using Instagram effectively. Others include defining clear objectives that align with your overall messaging strategy, whether it's increasing brand awareness, driving website traffic, or boosting sales.

How to use Instagram effectively

Impress the right way

After an Instagram profile is set, optimize it with a compelling bio, a recognizable profile picture, and a link to your website or landing page to create a strong first impression. Maintain consistent branding across all channels, including Instagram, using the same profile picture, brand colors, and tone of voice to create a unified brand experience.

Have a plan

Develop a content strategy that resonates with your target audience, aligns with your brand values, and supports your messaging goals. Utilize Instagram Stories and Live Videos to connect with your audience in real-time, showcasing behind-the-scenes, product launches, events, and Q&A sessions.

Be proactive

Engage with your followers proactively by responding promptly to comments, direct messages, and mentions, creating a positive and personalized brand experience. Leverage the analytics provided by the messaging platform to track the performance of your Instagram efforts, monitoring key metrics such as reach, engagement, click-through rates, and conversions to measure effectiveness.

See what works best

Experiment with A/B testing to identify the best-performing content and refine your strategy accordingly. Lastly, keep an eye on brand mentions and hashtags related to your business on Instagram, responding to user-generated content and mentions to foster a sense of community and loyalty.

Use omnichannel software

Choose a robust omnichannel messaging platform that allows you to manage all customer interactions, including Instagram, ensuring seamless communication, automation, and data synchronization between channels. By integrating Instagram with an omnichannel messaging platform, you can create a cohesive and engaging brand experience for your audience, leading to improved brand awareness, customer loyalty, and business growth. The benefits of an omnichannel approach include centralized data, enhanced communication, streamlined automation, seamless collaboration, and data-driven insights, enabling you to make informed decisions and optimize your marketing efforts across all channels.

With Umnico Instagram integration, you can seamlessly incorporate the power of Instagram into your CRM or other business apps and communicate efficiently with clients across Instagram and other messaging platforms in a single window. Respond to comments under posts to Direct messages, share multimedia files, and elevate your engagement with quick replies and welcome messages.

Summing things up

In the vast landscape of social media, Instagram stands tall as one of the most popular platforms worldwide. At the core of success on this platform lies the all-important Instagram username. Choosing the perfect username for your Instagram account is a vital step that demands creativity and thoughtful consideration. We hope that the insights provided in the article will help you to create a remarkable brand identity on Instagram that resonates with your target audience. Let your brand shine brightly in the ever-evolving world of Instagram.

To make the most of customer communication on Instagram, use Umico omnichannel messaging platform — its free trial allows every new user to connect multiple social media and messaging accounts assessing all functionality firsthand.

blogpost author

Nikolay R.

Article author

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