Customer Lifecycle
The customer lifecycle is the journey of a person or company from discovering a brand to making repeat purchases or leaving. The stages are roughly the same for everyone, but the activities within each stage differ.
Why track the customer lifecycle
Each stage requires its own tools. Advertising and content help attract customers, service, email campaigns, and chat support help retain them, while automated trigger-based workflows help win them back. In a CRM, these touchpoints are automated so that customers do not slip off the manager’s radar.