- Which messenger to choose for messaging?
- The choice of messenger for your campaign depends on your target audience. WhatsApp is more popular in developing economy countriues. Younger people tend to prefer Discord, whereas those over 40 favor WhatsApp.
WhatsApp remains the most popular messenger globally and one of the most effective channels for mobile marketing. The conversion rate from ads in WhatsApp is the highest (around 20% with an open rate of over 90%).
Bulk messaging in messengers is still gaining momentum and remains highly effective. - How to avoid being blocked and losing your account?
- Umnico uses proven mechanisms for integration with messengers .An account blocking is minimized but still possible.
Umnico sends out bulk messages via WhatsApp using the official solution (WhatsApp Business API), which has several distinct advantages over the alternative, unofficial channel, WhatsApp Web. - How to send messages to real numbers only?
- Before launching your campaigns in WhatsApp Broadcast Sender and Telegram Broadcast Sender, check the subscriber list to ensure the messenger is installed on their smartphones.
- Can I track how many people receive my messages?
- Yes, you can track the number of sent and delivered messages. After each campaign, a report with this information is automatically generated.
- What is the maximum message size I can send via WhatsApp?
- WhatsApp allows sending messages up to 4,096 characters long and images up to 2 MB. This is sufficient to capture the recipient's attention and receive a quick response from the audience. Additionally, you can add quick reply buttons and links to your website in WhatsApp Business API message templates.
- Can I add photos and links to advertising messages?
- In WhatsApp and Telegram messages, you can use images, videos, and add unlimited links to any websites, social media pages, or landing pages.
To save characters in a message, you can use shortened links by utilizing a free URL shortening service. - Can I grant access to the personal account to another person?
- Yes, in the personal account settings, you can add new users/operators and set their access levels. They will be able to create and manage campaigns as well as engage in dialogues with clients through connected communication channels.
- How can I evaluate the effectiveness of my campaigns?
- Email campaign effectiveness is typically measured by delivery and open rates, but these are superficial metrics that don't reflect the true business value. A better approach is to use links with UTM parameters (e.g., utm_campaign). This way, you can track not just the receipt of a message, but also specific actions: website clicks, user behavior, and target conversions.
- What is the difference between WhatsApp Web and WhatsApp Business API?
- WhatsApp is a messaging app for communication through a phone application. It is suitable for small companies and campaigns targeting a small number of recipients. WhatsApp Business API is an official and professional solution for businesses. It supports an unlimited number of users per number and allows sending a plethora of messages at a time. WhatsApp Business API offers advanced automation messaging capabilities and detailed message statistics, but requires company validation and message (template) moderation.
- What are the reasons for WhatsApp Business account suspension?
- Common reasons for blocking are:
- Spam complaints from users. As a rule, 3 complaints are enough to suspend an account.
- Work from a newly registered WhatsApp number. Umnico recommends that you start working with numbers that have been registered in WhatsApp for a long tim.
- Bulk messaging with more than 5-10 messages per minute or more than 2,000 messages per da.
- Links in messages increase the risks of suspensio.
- Working in WhatsApp on a device that had previous account lock.
- No incoming messages. The more messages you receive, the lower the risk of account suspensio.
- Sending the same message to all users. Use personalization, set up automatic substitution of the recipient's name in the message text. - What should I do if my WhatsApp account is suspended?
- If your WhatsApp account is suspended, contact WhatsApp support directly to learn more about the reason for suspension and the possibility to remove it. Upon successfully unblocking a number or account, it is critical to avoid an immediate resumption of mass messaging. We recommend returning to broadcasting in phases, gradually scaling up your volume. Conduct a database audit beforehand and remove irrelevant contacts; this will minimize the risk of repeated complaints and help safeguard your WhatsApp account's reputation.