Yandex Metrica
Yandex Metrica is a free web analytics service. It collects data on user behaviour on websites and in apps, including visits, traffic sources, page views, clicks, and goal completions.
What Yandex Metrica Shows
- Traffic and sources: how many visits occurred and which channels they came from.
- Behaviour: page depth, time on page, bounce rate, click maps, and scroll maps.
- Audience: gender, age, interests, geographic location, and devices.
- Conversions and goals: subscriptions, leads, purchases, and chat enquiries.
- Sales: number of orders, products, and revenue.
To start using Yandex Metrica, create a counter and install its code on your website or in your app, set up goals to track key user actions, and connect the necessary integrations with your CRM, advertising systems, and email marketing services.
Metrica helps identify pages that users leave, determine which advertising campaigns generate leads, assess how changes affect conversion rates, and build audience segments for retargeting.