Trigger Emails
Trigger emails are automated email communications sent in response to a specific user action or inaction, according to predefined workflows (triggers) in a CRM system or email marketing platform.
Examples of Trigger Emails
- A welcome series after subscribing or registering.
- An email with instructions and tips after the first purchase.
- A reminder about an abandoned cart or an incomplete enquiry.
- Reactivation email: “You haven’t visited in a while — here are our new products.”
- A birthday greeting with a personalised offer.
How Trigger Emails Differ from Mass Email Campaigns
Trigger emails respond to an individual's specific circumstances at a particular moment. They effectively guide customers through every stage of the sales funnel. Thanks to their high relevance and timely delivery, the key metrics for trigger email performance include not only basic open and click-through rates, but also the final conversion rate to purchase, customer retention rate (Retention Rate), and growth in customer lifetime value (LTV).