Targeted Advertising
Targeted advertising consists of ads shown to an audience segment that matches specified criteria, such as age, interests, location, behaviour, or contact lists.
While contextual advertising targets a search query that a person has already explicitly entered, targeted advertising focuses on their interests. This type of advertising is effective at generating future demand among audiences with similar characteristics, including interests and behaviour, geographic location, technical attributes (such as phone model), lookalike audiences (people similar to the existing customer base), and more.
The key metrics for measuring the effectiveness of targeted advertising are cost per lead, conversion rate, and audience quality in the CRM.