End-to-End Analytics
End-to-end analytics combines data on marketing spend, customer acquisition, and sales to show how advertising affects revenue.
This makes it possible to:
- Assess customer acquisition costs. Find out how much each lead, customer, or deal costs across different advertising channels and campaigns.
- Measure marketing ROI by comparing advertising spend with the revenue generated.
- Optimise the advertising budget by identifying effective channels and campaigns and reallocating funds from underperforming ones.
- Identify revenue growth opportunities. Analytics reveals deals that did not result in a purchase and opportunities to generate repeat sales to these customers.
How End-to-End Analytics Works
Data from the website, advertising platforms, CRM systems, and email marketing services is collected in a single system. Each enquiry is assigned information about its acquisition source, which is retained throughout the customer journey. This makes it possible to trace the entire chain of interactions. A user sees an ad, visits the website, contacts the company via chat, and makes a purchase several weeks later.