Shopping Ads

In traditional campaigns, specialists set up ad copy and keywords, whereas a significant part of the work in shopping ads is automated and relies on catalogue data. Performance depends more heavily on feed quality, while optimisation focuses on bids, priorities and data accuracy.

How Shopping Ads Work

A company uploads a product feed — a file containing product names, prices, availability and attributes. The advertising platform matches products in the feed with users' search queries and generates ads. These ads appear on search results pages, in product listing sections and across advertising network placements. The more complete and accurate the feed, the more frequently products are displayed.

Benefits for Businesses

For online stores and product catalogues, shopping ads attract visitors who are already considering a purchase. Users see the product image and price before clicking through to the website, which can result in a higher conversion rate than traditional text ads.