Retargeting
Retargeting is the practice of showing ads to people who have already interacted with a company, such as visiting its website, viewing products, opening emails, or sending a message in a chat.
A tracking tag or pixel is placed on the website. It builds audiences based on user actions, such as visiting a page, adding a product to the cart, or leaving a form incomplete. The advertising platform then shows ads to these users. The audience is updated regularly, and people who have made a purchase are automatically excluded from ad delivery.
Types of Retargeting
- By website visitors and the sections they viewed.
- By contact list: Email addresses or phone numbers are uploaded to the advertising account.
- Dynamic retargeting displays the products a person has already viewed.
- Lookalike audiences expand reach to users with similar behaviour.