Advertising Campaign
An advertising campaign is a set of advertising activities united by a common goal, budget, and timeframe. In an advertising account hierarchy, it occupies the top level, with ad groups and individual ads created within it.
Components include audiences, placements, creatives, landing pages, budget, and metrics.
Main Stages of Launching an Advertising Campaign
- Define the goal and metrics (reach, leads, sales).
- Choose the audience and channels.
- Prepare creatives and landing pages.
- Launch the campaign and allocate the budget.
- Optimise based on data, including bids, audiences, and ads.
- Review the results and record insights for future campaigns.