Organic Traffic
Organic traffic includes visitors who arrive at a website from unpaid search results. A page answers their query, and the user clicks through to it on their own.
How Organic Traffic Differs from Paid Traffic
Paid traffic starts coming in immediately, but each lead costs money, and visitors disappear when the budget runs out. Organic traffic grows slowly and continues to bring visitors without direct payment for each visit. Over time, it reduces the overall cost of customer acquisition.
What Helps Increase It
- Content tailored to audience queries, such as articles, knowledge bases, and educational videos.
- Website technical factors, including loading speed, mobile compatibility, and proper indexing.
- External links and mentions on other websites.
- Regular updates and expansion of existing content.
- Search result analysis, including the queries for which the website is already visible and opportunities to achieve higher rankings.
How to Measure It
Yandex Metrica has a “Sources, Search Engines” report, while Yandex Webmaster provides search queries and rankings. Traffic should be compared with conversions and leads, as the number of visits alone says little about performance.