Conversion Rate
Conversion rate shows what proportion of users completed a desired action, such as placing an order, submitting a lead form, or subscribing to a newsletter. It is calculated as a percentage of the total number of visitors or contacts.
Example: out of 1,000 landing page visitors, 50 submitted a lead form, resulting in a conversion rate of 5%. The desired action may be a purchase, registration, button click, or reply in a chat — it all depends on the business objective.