Content
Content refers to informational and multimedia materials that a company creates and publishes for its audience, including texts, images, videos, audio, compilations, and interactive formats.
The content format depends on the communication channel. In a knowledge base, it may take the form of articles and a glossary; on social media, posts and videos; and in email campaigns, messages and digests. Regardless of the format, the purpose of content is to address audience needs, provide value, and help the company build relationships with customers.