Cold Audience
A cold audience consists of people who are not yet familiar with a product or company and have not interacted with them. They have not made a purchase, subscribed, or contacted the company via chat.
For example, users who see an advertisement for a service for the first time belong to a cold audience. At this stage, it is important to capture their attention, introduce them to the product, and spark their interest. Gradually, some of them become a warm audience by subscribing to a channel, submitting an enquiry, or making their first purchase.