Artificial Intelligence

AI technologies include machine learning, natural language processing, computer vision, and generative AI. The latter includes large language models (LLMs) that can work with text, answer questions, create content, analyse documents, and help solve work-related tasks.

How Artificial Intelligence Works

While conventional software follows predefined rules, AI works differently. It learns from data, identifies patterns, and uses them to make predictions, classify information, and generate outputs. This approach makes it possible to solve tasks for which it is difficult to define every possible scenario in advance.

How AI Is Used in Customer Communication

AI helps automate customer communication, personalise offers, and make data-driven decisions. Chatbots and voice assistants answer questions, qualify leads, and help customers book appointments. Recommendation algorithms select products, offers, and content based on users’ interests, while analytical models predict customer churn and assess the likelihood of closing a deal.