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Pages per Visit

Pages per visit is the average number of pages a user views during a single visit. It is calculated by dividing page views by the number of visits.

Example: 1,000 visits generated 3,000 page views, so the average is three pages per visit. This metric increases when a website has internal links and a clear next step for readers. On dead-end pages with no links, the number of pages per visit decreases.

Learn marketing terms in the glossary, then put theory into practice with Umnico — a platform for managing customer communications

Learn marketing terms in the glossary, then put theory into practice with Umnico — a platform for managing customer communications

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