🔥 Deal: 50% Off Long-Term Subscriptions! 🤑

Geotargeting

Geotargeting is the practice of showing ads only to users who are located in a specified area. The location can be a country, city, district, or a radius of several kilometres around a specific point.

How Geotargeting Works

The advertising platform determines a user's location using GPS, their IP address, or mobile network data. The ad is shown to people within the specified boundaries. Usually, the settings allow advertisers to select several regions, draw an area around an address, or exclude cities where the product is unavailable. This ensures that ads reach people who can actually become customers. The budget is not spent on audiences in other regions, and the cost per lead decreases.

Examples of Use

  • A coffee shop chain shows a banner to residents within a one-kilometre radius of a location.
  • A national brand creates different ad creatives for different cities, focusing on product range in some places and price in others.
  • A delivery service disables ads in areas where it does not deliver.

Learn marketing terms in the glossary, then put theory into practice with Umnico — a platform for managing customer communications

Learn marketing terms in the glossary, then put theory into practice with Umnico — a platform for managing customer communications

Sign Up