Direct Marketing
Direct marketing is marketing communication that targets a specific individual or company. Typical channels include email, SMS, messaging apps, phone calls, and sometimes traditional mail. This targeted approach makes it possible to measure the response to such messages precisely: you can see who opened an email, who clicked a link, and who paid an invoice.
Example: a personalized email calculating the potential savings for a specific company. In B2B, this format often becomes the first step towards a conversation that ends in a deal.