Search Query Volume
Search query volume is the number of times users enter a specific phrase into a search bar over a given period. This metric helps assess how much demand there is for a topic and the potential reach a page could achieve.
There are several types of search query volume:
- Base volume — the number of searches without taking a specific region into account.
- Regional volume — the number of searches in a particular city or region.
- Exact and broad volume — metrics that differ depending on the counting rules. Exact volume counts searches for the specified phrase, while broad volume may include additional word forms and query variations.
Based on search demand, queries are classified as high-volume, medium-volume, and low-volume. High-volume queries attract a broad audience but are usually highly competitive. Low-volume queries reach fewer users but often reflect more specific needs.
How to Account for Search Query Volume
Search query volume helps determine priorities when creating SEO pages and setting up advertising campaigns. However, high demand does not always mean a query is valuable. For example, a low-volume query with clear purchase intent may generate more qualified leads than a general high-volume query. Therefore, when choosing keywords, it is important to consider not only search volume but also user intent, competition, and the likelihood of conversion.