Automated Sales Funnel
An automated sales funnel is an automated system for interacting with customers that guides them from their first encounter with a brand to a transaction without the involvement of a sales manager. It usually consists of a sequence of messages following a predefined scenario, which first persuade the customer to take a simple, free action and then, after demonstrating the value of the product or service, encourage them to purchase it.
How an Automated Sales Funnel Works
An automated sales funnel includes the following elements. A lead magnet, such as a guide, template, or access to a webinar. In exchange for their contact details, a person is added to a database and then receives an automated series of messages designed to nurture the lead via messaging apps or email. These messages include a product demo and responses to objections. At a certain point, the customer is offered a tripwire — a low-cost product designed to turn a subscriber into a buyer.
If the customer responds positively, they are subsequently offered the core product. If they agree to buy it, cross-selling and upselling may also follow (the sale of complementary products and higher-priced options). After payment, the sequence stops or switches to onboarding.
Example: A SaaS service offers a guide to sales automation in exchange for an email address. This is followed by a series of five emails: an analysis of common mistakes, a customer story from the same industry, an invitation to a demo, and a reminder about a discount. When the person registers for the service, the funnel moves them to the onboarding sequence.